He has been involved a number of funded research projects at national and international level in the area of ICTs in the tourism and hospitality industry. His current research focuses on the application of ICTs with particular interest in the social media networks, mobile marketing, Augmented Reality (AR) in cultural heritage tourism as well as Cittaslow and Slow Food Movement. He is currently involved in Dublin Augmented Reality (AR) Urban Heritage Tourism Project in collaboration with Dublin Institute of Technology (DIT) and Dublin City Council (DCC). From January 2014, he started pioneering Google Glass AR (Augmented Reality) Tourism Project in collaboration with Manchester Art Gallery, Manchester City Council, Marketing Manchester, Manchester, MIRIAD and 33lab.
He has served on editorial boards of Journal of Tourism Research and Hospitality and Journal of Cittaslow. He is a member of scientific programme committee of International Federation of Information Technology and Tourism (IFITT) since 2008 and also research committee member of International CHRIE (I-CHRIE). He has been listed Who’s Who in the World in 2011, 2012 and 2014. In 2013, he was awarded as one of winners of the ‘IFITT (International Federation for IT and Travel & Tourism) Journal Paper of the Year Award’ at the ENTER 2013 Conference held in Innsbruck, Austria. His paper entitled ‘Online Social Networking: Relationship Marketing in UK hotels’ published in the Journal of Marketing Management, was awarded for being one of the most innovative and rigorous papers published in an academic journal in 2012 in the area of ICTs and Travel & Tourism.
