Dr. M. Claudia tom Dieck is specialised in tourism and hospitality management with a strong focus on digital tourism including social media and augmented reality. Coming from a hospitality background, with an education from a leading Swiss hotel management school, she worked in hotels in Malaysia and Germany. Her academic career continued at Manchester Metropolitan University, completing her Master in digital tourism and her PhD with a focus on social media and customer relationship management.
She is a Research Associate at CARH and is currently involved in the Google Glass AR project in collaboration with Manchester Art Gallery, Manchester City Council, Marketing Manchester, MIRIAD and 33lab. She is a member of Eta Sigma Delta, hospitality honor society.
