IT might sound like something from a science fiction story, but researchers from Manchester Metropolitan University have been investigating how “augmented reality” could help improve our holidays.
Augmented reality is the process of overlaying digitally created information onto the real world environment, often through the use of smartphones or tablets.
According to research carried out by Dr Timothy Jung and Dr Claudia Leue, tourists are more likely to react favourably to using augmented reality technology if they trust the source, perceive its use to have relative benefits to themselves and consider themselves to be innovative people.
The researchers travelled to the Characworld theme park in South Korea where they questioned tourists about their experiences.
