MANCHESTER Metropolitan University is to be part of a £420,000 project to develop Manchester Jewish Museum. The project is to be funded by the Heritage Lottery Fund who are supporting the museum’s development plans. Dr Timothy Jung, Senior Lecturer in Tourism Management, and his team are developing an app for mobile devices which visitors could use as part of their experience.
The Creative Augmented Realities Hub (CARH) at Manchester Metropolitan University has a research focus on new and innovative ways to implement Augmented Reality (AR) in the tourism and creative industries. AR refers to an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (Merriam-Webster, 2013). Due to its nature of mixed reality, AR shows high potential benefits in various industries especially in the context of tourism that lives from the exploration of its immediate surrounding (Olsson et al., 2011) and AR is regarded to create significant economic as well as socio-cultural benefits for businesses and stakeholders in the tourism industry.
We came back from ENTER 2015 in Lugano a few days ago where we presented three papers on Augmented Reality, Generic Learning Outcomes and Distribution Channels. We met friends from previous years and made great new contacts.
The 22nd ENTER e-Tourism conference in Lugano, Switzerland attracted 350+ delegates from 54 countries. At the conference, the Google Glass Manchester Art Gallery project, led by Dr. Timothy Jung and assisted by Dr. Claudia Leue received a lot of interest from other delegates around the world. The collaborative research project was funded by MMU (KEIF) and was conducted in collaboration with Manchester Art Gallery, 33Labs and DevXtend.
Dr. Timothy Jung, Dr. Claudia Leue, and Dario tom Dieck are attending the ENTER 2015 Conference in Lugan0, Switzerland from the 3rd – 6th February.
Organized by the International Federation for Information Technology and Travel & Tourism (IFITT) the ENTER2015 conference offers a worldwide and unique forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies to travel and tourism.
For more info see: http://www.enter2015.org/
IT might sound like something from a science fiction story, but researchers from Manchester Metropolitan University have been investigating how “augmented reality” could help improve our holidays.
Augmented reality is the process of overlaying digitally created information onto the real world environment, often through the use of smartphones or tablets.
According to research carried out by Dr Timothy Jung and Dr Claudia Leue, tourists are more likely to react favourably to using augmented reality technology if they trust the source, perceive its use to have relative benefits to themselves and consider themselves to be innovative people.
The researchers travelled to the Characworld theme park in South Korea where they questioned tourists about their experiences.
