Our paper titled “Acceptance of GPS-based Augmented Reality Tourism Applications” co-authored by Dr Timothy Jung, Dr. M Claudia Leue from the CARH in the Department of Food and Tourism Management, Hollings Faculty, Manchester Metropolitan University and Prof. Mincheol Kim from Department of Management Information System, Jeju National University, Korea, has been selected as runner-up for the Institute of Hospitality’s “Best Research Paper Award” at the EuroCHRIE Conference, held from 6th to 10th October 2014 in Dubai, UAE.
The overarching theme of this year’s conference was ‘Hospitality and Tourism Futures’ and more than 250 delegates from over 50 countries attended the conference. Dr Jung’s paper presents some most recent results of a collaborative project with Jeju National University, Korea on predicting the factors affecting acceptance of GPS-based Augmented Reality tourism applications. The research outcome has potential implications for destination marketing practitioners for the future use of GPS-based mobile Augmented Reality application to enhance visitor experience in tourism destinations.
Please contact Dr. Timothy Jung (t.jung@mmu.ac.uk) for additional information about this research project.
