IFITT talk

Manchester Metropolitan University Creative Augmented Realities Hub and IFITT invite you to the

Augmented Reality Workshop

25 November 2015, 12:30–18:00

Barclays Escalator in Manchester City Centre
231 Deansgate
Manchester M3 4EN

Event is FREE of charge but tickets need to be reserved via: https://www.eventbrite.co.uk/e/augmented-reality-ifitttalkmanchester-tickets-18511027983

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This Augmented Reality workshop puts in agenda the main trends, challenges and applications of Augmented Reality as well as discussion of research result on Augmented Reality conducted by Creative AR Hub (www.creativear.org).

Augmented reality has become the next big thing on the technology market and more and more organisations and destinations offer mobile augmented reality applications to overlay digital content into the users’ direct environment. Augmented reality has been identified to effectively improve users’ experience in various contexts. More recently, economic benefits were started being explored. This workshop will interdisciplinary explore latest trends, benefits and challenges in the context of augmented reality and smart tourism.

The workshop is co-organised with Manchester Metropolitan University and IFITT. It will bring together academic research and professional practice to explore how augmented reality will enable tourism organisations to take advantage of this emergent technology.

PROVISIONAL PROGRAMME

© indicates confirmed panelist

Chairs: Dr. Timothy Jung (Manchester Metropolitan University) and Andy Lovatt (The White Room)

12:00 – 12:30: Registration and arrival – networking

12:30 – 12:45: Welcome and introductions

  • Professor John Swarbrooke (Head of Department, MMU Hollings: Welcome to Manchester Metropolitan University
  • Dr Timothy Jung and (Creative AR Hub, MMU) : Welcome to Augmented Reality IFITT@Manchester
  • Matt Elliott (Rise Manchester, Barclays)

12:45 –13:00: Dr. IFITT Presentation

  • Dr Brigitte Stangl (University of Surrey)

13:00 -14:00: Augmented Reality – Theoretical Concepts 

  • © Pasi Tuominen (Haaga-Helia University of Applied Sciences) : The possibilities of sensory stimuli and mixed reality environments in tourism value creation
  • © Dr Mandy Claudia tom Dieck (MMU): Google Glass learning experience
  • © Ella Cranmer : Augmented reality business model
  • © Dr Dario tom Dieck : Technical challenges in AR implementation
  • © Dr Timothy Jung : Experience and Buy through AR
  • © Alex Gibson (Dublin Institute of Technology) : AR and Education: Integrating into the curriculum.
  • ©Ronald Haynes (University of Cambridge) : Mixed realities & museums: Uncanny valley or peak experiences
  • ©Cathy Parker (MMU): Town Heores Saga: Improving the customer experience in towns and cities through gamification

14:05 – 14:35: KEYNOTE:

  • © Professor Robert Stone (Birmingham University): Virtual and Augmented Realities in Cultural Heritage: Opportunities, Challenges and the Human Factor

14:35 – 15:15: Tea and cake networking – sponsored by IFITT (www.ifitt.org)

15:15 – 16:45: Augmented Reality – Practical Applications for tourism visitor attractions 

  • © Anjanesh Babu (Ashmolean Museum, University of Oxford) : Don’t make me click – a hands free experience to public engagement
  • © Richard Cohen (Barclays) : AR payment solution in tourism
  • © Michelle Greef (HobsStudio) : AR and 3D Printing
  • © Stuart Aiken (Marketing Manchester) :
  • ©Jill Guthrie (BIM Technologies) :
  • ©Tom Entract (Samsung) : Potential of wearables (AR/VR) in the tourism sector

16:45 – 17:00 Panel Discussion

17:00 – 17:10 Closing and Introduction to 3rd European AR Marketing Conference

  • © Timothy Jung and Alex Gibson             

17:10 – 18:00 Networking and Socialising – sponsored by IFITT (www.ifitt.org)