Dr. Timothy Jung and Dr. Claudia Leue attening the APacCHRIE conference at Taylor’s Univeristy in Malaysia to present four papers on augmented reality and social media. The presented papers focused on AR business models, user experience, AR satisfaction as well as social media acceptance. Overall, this conference had a wide range of international presenters and keynote speakers coming together under the slogan “Breaking Barriers Shifting Gears” from 21 – 24 May 2014.
