Augmented Reality (AR) sensory marketing in tourism
Project summary
The Creative Augmented Realities Hub (CARH) at Manchester Metropolitan University has a research focus on new and innovative ways to implement Augmented Reality (AR) in the tourism and creative industries. AR refers to an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (Merriam-Webster, 2013). Due to its nature of mixed reality, AR shows high potential benefits in various industries especially in the context of tourism that lives from the exploration of its immediate surrounding (Olsson et al., 2011) and AR is regarded to create significant economic as well as socio-cultural benefits for businesses and stakeholders in the tourism industry.
